VP, DIRECTOR, DATA ANALYTICS

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Role Name

Job Title : VP, DIRECTOR, DATA ANALYTICS
NORMALIZED JOB TITLE* : Data Analytics
Job Display Categories : Marketing/PR,Sales,Finance/Operations,Advertising,Arts / Entertainment / Media,Journalism
Category : marketing_advertising_pr,sales_business_development,financial_services,advertising     
Matched Category : arts_entertainment_media,journalism
ADID :
Job ID : 85829801     
Job Code :     
Job Source : direct_employer     
Job Summary : Title:   VP, DIRECTOR, DATA ANALYTICS
Department:  DATA ANALYTICS         
Reporting Structure:  SVP, DATA ANALYTICS AND INSIGHT
 

The VP, Director’s role is mana…
Work Status : full_time     
Work Shift :        
Work Type :     employee 
Work From Home : 0
Parse ID :       
Posting Date :     2016-04-16T04:00:00Z     
Modified Date : 2016-04-16T04:00:00Z
Posting Company :      
Posting Company ID :  0 
Remote Details URL :  
Search Networks :
Assigned Category : marketing_advertising_pr,sales_business_development,financial_services,advertising        

*a normalized job title is a standardized version of a job title that has been modified to conform to a specific format or set of conventions, Grouping similar titles together,To make data more consistent and accurate

Job SPECIFICATIONS

EXPERIENCE/KNOWLEDGE REQUIRED:

  • Bachelor’s Degree

  • MBA in marketing and/or advanced statistics a plus

  • 10+ years of experience in analytics field(s)

  • Strong analytical background working in data management

  • Proven ability to manage and teach others

  • Strong knowledge of the media planning processes from pre planning to post-analysis

  • Hands on experience with third party tracking and reporting tools such as DoubleClick (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication

  • Clear understanding of the latest trends and developments in post analysis

  • ECRM experience

  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

  • Familiarity with additional analyses such as creative/multivariate testing, lifetime value analysis, brand equity research and media mix optimization.

     

Job Profile

Title:   VP, DIRECTOR, DATA ANALYTICS

Department:  DATA ANALYTICS         

Reporting Structure:  SVP, DATA ANALYTICS AND INSIGHT

 

OVERALL SUMMARY – POSITION DESCRIPTION

The VP, Director’s role is managerial, but also one of agency leadership. The VP, Director oversees the data collection and analysis operations of several accounts across one region, heading Data Analytics group. The individual in this role works closely with the planning groups to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed.   The VP, Director is ultimately responsible for the quality and timeliness of work being done for all of their clients.

 

The VP, Director cultivates senior relationships within the agency and with clients. They are also active in the media community – sitting on panels and other public opportunities.

 

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

 

Data Analysis and Execution:

  • Initiates and represents Data Analytics, Database management and CRM support across a regional base of clients and in any assigned new business pitches

  • Supports and grows client business in all data-related areas

  • Works with Media Operations to ensure proper training and uses of data and analytic tools

  • Represents Vizeum as an industry expert and thought-leader in data intelligence through participation in industry-forums, speaking with the press and other outward-facing opportunities.

  • Partners with the digital planning team to create an appropriate measurement strategy for each campaign

  • Oversees creation and presentation of analysis templates for specific clients that are in keeping with overall service line standards

  • Selects proprietary tools, vendors and/or third party ad serving technologies to report and analyze clients’ post analysis data and manage these vendors on a project basis

  • Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement needs by account

  • Coordinates appropriate staff per account

  • Understands and adopts new techniques and technologies that are relevant for clients’ digital media strategies

  • Demonstrates ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)

  • Demonstrates problem solving and intervention when necessary

Client & Internal Relationships:

  • Build trusting collaborative relationships with clients of all levels

  • Maintain senior client relationships

  • Manage expectations of clients and deliverables

  • Stay on top of business and client concerns to head off issues early

  • Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business

  • Invest time to investigate opportunities for providing better Client support

  • Ensure collaboration among all Agency departments; fosters great teamwork

  • Include Vizeum Executives in appropriate Client meetings

  • Provide appropriate management updates and solicit feedback and direction when appropriate

  • Participate and present in New Business efforts and presentations, where appropriate

Strategic Thinking & Leadership:

  • Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations

  • Articulate effective strategic rationale and logic flow

  • Develop specific, measurable client business objectives

  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

  • Respond appropriately when presented with problems and issues

  • Seek lasting solutions rather than quick fixes

  • Ensure group is properly trained on all internal procedures, best practices and Vizeum Media tools – (DDS, Tempo – additional as needed)

  • Educate and train immediate team members when needed on core analytics tools (SQL, SPSS, SAS)

  • Assists Vizeum national with evaluation of new tools and technologies

  • Ensure appropriate staff utilization

  • Train, motivate, develop and lead an analytics team

  • Construct and deliver accurate, honest and timely performance management documents

  • Lead and manage the hiring process of additional team members

Communication Skills:

  • Encourage open, ongoing internal communications

  • Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of   business within the team

  • Develop client presentations and other important communication, communication that is clear, compelling and persuasive

  • Adapts communication style to relevant audience

  • Links communication to audience’s concerns and perspectives

  • Moves audience to desired action through clear and persuasive delivery of information

  • Communicate key information about our company

     

EXPERIENCE/KNOWLEDGE REQUIRED:

  • Bachelor’s Degree

  • MBA in marketing and/or advanced statistics a plus

  • 10+ years of experience in analytics field(s)

  • Strong analytical background working in data management

  • Proven ability to manage and teach others

  • Strong knowledge of the media planning processes from pre planning to post-analysis

  • Hands on experience with third party tracking and reporting tools such as DoubleClick (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication

  • Clear understanding of the latest trends and developments in post analysis

  • ECRM experience

  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

  • Familiarity with additional analyses such as creative/multivariate testing, lifetime value analysis, brand equity research and media mix optimization.

     

    DEVELOPMENT GOALS:

     

    Experience needed to proceed to the next level:

  • Grows client business significantly and/or develops new revenue opportunities

  • Increase client regard for Vizeum data solutions

  • Excellent client report card

  • Proven track record of contributing to internal operations and business development beyond the specific service line of Data Analytics

  • Dynamic presence in presentations and other forms of client or internal communications

  • Raises group proficiency – leadership, quality, efficiency

  • Excellent team feedback (direct reports, SVP of Data Analytics and Insights as well as collaborative team partners across multiple disciplines)

  • Understanding of revenue to staffing relationships and motivation to improve metrics

  • Maximize client efficiencies through budget control

  • Serve as a Vizeum ambassador and demonstrate grace in challenging internal/external scenarios

  • Works within Vizeum national organization to develop new capabilities and initiatives

  • Develops a significant public presence through speaking, writing and participating

  • Capable of developing innovations that lead the company

     

How to Submit a CV for employment

You can submit your application in these ways

  • URL :
  • email : Kenni.Lethridge@vizeum.com
  • Fax :       
  • Phone :  

Please  Submit a CV for employment before the gig expired on 2038-01-19T04:59:59Z

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Enterprise Overview

Company Profile Description of VizeumVizeum

has description

Company Name : Vizeum
Company Industry :    
Company ID : 1511062
Company Type :
Company Profile URL : /jobs/vizeum-1511062-cd
Company Country : United States
Company City : Playa Vista / Playa Vista
State :   California    
Zip :  90094 
Company Confidential :
Company Size :  
Client ID : mashable
Latitude : 33.97364     
Longitude :    -118.42518
Location : Playa Vista, California 90094  
Formatted City State :Playa Vista, CA
Formatted City State Country  : Playa Vista, CA US   
Normalized Country: US 
Normalized State: CA

Source Job Details : 

URL Source :  https://jobs.mashable.com/jobs/vp-director-data-analytics-playa-vista-california-90094-85829801-d?rsite=careercast&rgroup=1&clientid=mashable&widget=1&type=job&
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